Privacy Policy

Blues Desert & Soul Privacy Policy

Last Updated: 9/24/25

Blues Desert & Soul (“we,” “our,” or “us”) values your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website https://bluesdesertsoul.com or use our services. By using our website, you agree to the practices described in this Policy.

1. Information We Collect

Personal Information You Provide:
When you interact with our site, make purchases, or contact us, we may collect:

Name, email, billing and shipping addresses
Payment information (processed securely via third-party payment providers)
Other information you voluntarily provide (e.g., survey responses, account registration)

Information Automatically Collected:

IP address, browser type, operating system
Pages visited, time spent on pages, referral URLs
Cookies or similar technologies used to improve your website experience

Sensitive Information:
We do not knowingly collect sensitive personal data (e.g., health info) unless you voluntarily provide it.

2. How We Use Your Information

We may use your information to:

Process orders and deliver products or services
Respond to your inquiries or provide customer support
Improve our website and services
Send promotional emails, if you have opted in
Conduct surveys or market research, with your consent
Detect and prevent fraud or unauthorized activity
Comply with legal obligations

3. Legal Basis for Processing (GDPR Users)

For EU residents, we process personal data based on:

Consent: When you opt-in to receive marketing emails or surveys
Contract: To fulfill orders or provide requested services
Legal obligation: To comply with laws or regulations
Legitimate interests: To improve our services, prevent fraud, and maintain website security

4. Sharing Your Information

We do not sell or rent your personal information. We may share data with:

Service providers who help us operate our website or process payments
Auditors or regulatory authorities as required by law
Other parties, only with your consent or as necessary to protect our rights

We ensure all third parties adhere to strict confidentiality and security standards.

5. Data Retention

We retain your personal data only as long as necessary for the purposes described:

Transactional data: retained for accounting, tax, or legal purposes (usually 5–7 years)
Account information: retained while your account is active or as needed to comply with legal obligations
Marketing preferences: retained until you opt-out

6. Your Rights

GDPR (EU Users): You have the right to:

Access your personal data
Correct or update inaccurate data
Delete your data (right to be forgotten)
Restrict or object to processing
Data portability
Withdraw consent at any time

CCPA (California Users): You have the right to:

Know what personal information we collect, use, share, or sell
Request deletion of your personal information
Opt-out of the sale of personal information (we currently do not sell data)
Not be discriminated against for exercising these rights

To exercise any of these rights, contact us at info@bluesdesertsoul.com.

7. Cookies & Tracking

We use cookies and similar technologies to improve your experience, analyze trends, and personalize content. You may manage cookie preferences through your browser settings or by following our cookie consent prompts.

8. Children’s Privacy (COPPA)

Our website is not directed at children under 13, and we do not knowingly collect information from them. If we learn we have collected data from a child under 13, we will promptly delete it. Parents may contact us to request deletion of their child’s data.

9. Security

We use reasonable physical, technical, and administrative measures to protect your data, including:

SSL encryption for online transactions
Restricted employee access based on need
Secure storage of personal data

While we strive to protect your information, no method of transmission over the Internet is 100% secure.

10. International Users

If you are located in the EU, your information may be transferred to the United States. Transfers are safeguarded by Standard Contractual Clauses to ensure your data is protected in accordance with GDPR.

11. Opt-Out / Unsubscribe

You may opt-out of marketing emails at any time by clicking unsubscribe in our emails or contacting us at info@bluesdesertsoul.com.

12. Links to Other Websites

Our website may contain links to other sites. We are not responsible for the privacy practices of third-party websites. Please review their privacy policies before sharing personal information.

13. Changes to this Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with the “Last Updated” date. Your continued use of our website after changes constitutes acceptance of the updated policy.

14. Contact Us

For questions or concerns regarding this Privacy Policy:

Email: info@bluesdesertsoul.com